I manage Google Ads campaigns for a range of businesses, including marketing agencies that need a specialist they can trust with their clients' accounts. I built SmartMetrics alongside this work because I needed better tools to do it right. The standard I hold myself to is the same regardless of who's at the table.
Why Google Ads gets harder to scale over time
What worked at launch rarely works six months later. Competitors adjust their bids. Quality Scores shift. Audiences evolve. Tracking breaks quietly - and by the time you notice, it's already been misleading your bidding strategy for weeks.
Scaling Google Ads isn't a setup problem. It's a consistency and expertise problem. That's exactly what I solve.
HOW MY RETAINER WORKS
Week 1 - Audit & Foundation I get into your account, fix what's broken, restructure where it matters, and set up reporting that actually reflects reality.
Every Week - Active Optimization Bids, keywords, ad copy, audiences, landing pages. I review and adjust based on what the data is telling me, not a monthly checklist.
Every Month - Strategy Call + Reporting I walk you through what moved, why it moved, and what I'm testing next.
WHAT'S INCLUDED
Tracking You Can Actually Trust: I implement server-side tracking, Enhanced Conversions, Consent Mode v2, and CRM conversion imports. Your bidding strategy needs clean data - I make sure it has it.
Campaign Management Built to Scale: Search, Performance Max, Dynamic Remarketing, Shopping. I structure and manage these with the right signals to grow profitably, not just to spend your budget faster.
Reporting That Drives Real Decisions: I build Looker Studio dashboards that blend Ads, GA4, and CRM into one view. Budget pacing alerts and anomaly monitoring mean nothing slips through between calls.
Landing Page & CRO Work: I don't stop at the click. I match messaging to intent, run structured A/B tests, and improve what happens after someone lands — because traffic that doesn't convert is just waste.
Ongoing Testing & Experimentation: Geo-lift tests, ad copy experiments, audience expansions. I run controlled experiments, so every strategic decision has a clear, defensible answer.
HOW TO GET STARTED
- Get a custom proposal - scope, pricing, and a 90-day roadmap built around your specific goals
- I get to work - onboarding is fast with SmartMetrics tools, first optimizations ship within the first week