Spotify is more than just music - it’s a powerful advertising platform reaching millions of listeners across devices. To maximize the effectiveness of your campaigns, our Spotify Ads Tracking Services ensure that every interaction is accurately captured through a dual setup utilizing both the Spotify Pixel and the Conversions API.
Client-Side Tracking (Spotify Pixel)
We implement and verify the Spotify Pixel to track on-site behaviors, including page views, sign-ups, leads, and purchases. With Pixel tracking, you can:
- Measure listener interactions on your site in real-time
- Track key conversion events that matter to your business
- Improve ad delivery with smarter audience targeting and remarketing
Server-Side Tracking (Spotify Conversions API - CAPI)
For enhanced tracking resilience and precision, we set up Spotify’s Conversions API - a server-to-server integration that sends events directly from your backend to Spotify. This solution allows you to:
- Bypass ad blockers and browser limitations
- Capture web, app, and even offline events (like purchases or signups)
- Improve campaign attribution across devices and channels
- Maintain higher data fidelity and better event matching
Events we can track include:
• Add to Cart
• Checkout Start
• Purchase
• Lead
• Page View
• Sign Up
• View Product
• Custom Events (up to 5)
Why Choose Us?
✅ Complete Tracking Setup
We handle everything - from installing the Spotify Pixel with GTM to building custom server-side integrations using Spotify’s CAPI.
✅ Improved Attribution
We configure deduplication, hashed identifiers, and GTM Server-side infrastructure to ensure every event is matched with precision.
✅ Custom Insights & Reporting
Whether you’re running e-commerce or lead-gen campaigns, we deliver tailored reports and dashboards to track performance.
Ready to make your Spotify Ads work smarter?
Contact us to set up advanced Spotify Ads tracking - and start capturing more accurate data across every device, every listener, every time.
